Work

With 20 years of experience in marketing and brand, I currently lead brand marketing at a B2B SaaS company called Fleetio. My work sits at the intersection of strategy, creative leadership, narrative design, and modern web systems.

View my full experience →

What I Do

  • Brand strategy

    I define and steward the core story of the company. This includes positioning, competitive framing, and the internal clarity that keeps teams aligned.

  • Creative leadership

    I manage designers, developers, and cross functional partners. I give clear context and guardrails so creative work can flourish without confusion.

  • Web leadership

    I own the marketing website as a strategic asset. This includes UX, structure, content design, CRO thinking, and close partnership with engineers.

  • Team development

    I coach people to grow in judgment, autonomy, and craft. I use a personal management system based on clarity, context, and cadence.

  • Cross functional influence

    I collaborate with product marketing, growth, leadership, and sales to keep messaging, customer understanding, and execution aligned.

How I Work

  • Clarity first

    Teams work best when the narrative is clear. My job is to set that narrative and maintain it over time.

  • Systems over chaos

    Good marketing comes from repeatable systems. I create processes that support speed without sacrificing quality.

  • Taste matters

    Data helps guide decisions. It does not replace taste or strategic judgment. I use both.

  • Calm leadership

    Creative teams need safety and challenge. I provide both through steady communication, strong briefs, and consistent expectations.

Selected Writing

A curated set of essays that reflect how I think about brand, marketing, leadership, and creative work

Brand as Operating System
Brand | Work

Exploring how successful B2B SaaS brands function as operating systems of promises and proofs, driving internal alignment and customer trust.

How I Improved my Public Speaking
Management | Work

Practical insights from the Ultraspeaking course on boosting confidence, charisma, and impact in public speaking through emotional expression and presence.

Design Ops
Design | Work

An exploration of DesignOps and how it bridges the gap between creative design and structured development processes.

Define the Problem
Management | Work

A practical framework for problem definition using Tim Hurson's Productive Thinking Model to better understand and solve complex challenges.

Contact

If you want to connect, speak, or collaborate